Sell More Houses in a Crowded Marketplace!

Presale appraisal services help you stand out from the crowd.

Listing Agents set your listings apart from the house next door or down the block.

(If you are a buyer’s agent, don’t despair. There are services that will help you sell more houses too. Click Here!)

The current market is crowded. What makes the house you are listing stand out from the crowd? Why would a buyer look at your listing instead of the house next door? Pictures only go so far. The description in the MLS listing is short, generic, and like every other house on the block. How do you make an impression?

Help your listing move faster with presale appraisal services.

Presale appraisal services are an inexpensive way of setting your listing apart and getting some notice. It’s like dressing up the house in a suit and tie. These services take your listing to whole new level.

There are three levels of presale appraisal services and one radical package that will blow your competitors away.

1. Add a listing sketch to your listing.

Perimeter Sketching – This is normally seen in a residential appraisal. The exterior walls of a property are measured and square footage is calculated. Interior walls are not included, but rooms are labeled in their approximate positions within the sketch.

Floor Plan – Similar to a Perimeter Sketch, but also includes the measuring and drawing of interior walls, placement of appliances, and the notation of other features.

2. Desktop Appraisal. A desktop appraisal will help you get the home priced right. You will be sure that there are adequate comparable sales and that the house is priced right for the neighborhood and current market. With an appraiser backing you up you will really impress your clients.

3. Listing Appraisal. If you really want to impress your clients (and even better your potential clients), order a Listing Appraisal.

A listing appraisal will provide written proof for buyers of a home’s condition inside and out. Add the Listing Appraisal right to the MLS listing as a PDF file.
A Listing Appraisal will make the sale quicker and easier because you won’t need to wait for the buyer’s mortgage company to provide an appraisal. I can update the Listing Appraisal very quickly at the time of sale for the mortgage company.
Even more than the desktop appraisal, the Listing Appraisal will help you accurately price your listing for the current market. Buyers and other realtors will be impressed that a professionally completed color appraisal is provided in the home for buyers to review. Your listing will stick in the buyer’s mind.
A Listing Appraisal includes a sketch that guarantee that you are providing accurate measurements for your home listing. According to Apex Sketching, the most common realtor lawsuit today is due to an inaccurate representation of the true living area of the home.

Do remember the radical package mentioned above?

Blow the competition away with this outstanding approach.

Let's be frank for a moment. Listing descriptions don't really set a house apart. How many times have you seen (or used) these phrases, "light and bright" or "this one won't last" or "clean, clean, clean." Every listing has such descriptions.

The Real Estate Listing package includes a web page hosted on AboveBoardAppraisals.com that includes a full Listing Appraisal, an interactive sketch, pictures, map, and MLS listing data. In addition, this package includes My Home Story™ from Wordwrights’ Ink.

My Home Story™ takes a listing description to a whole new level. My Home Story™ tells the story of a house in a personal, authentic way--beyond how many square feet, beds, and baths it has. The story lived in a house sets that house apart from every other house in the neighborhood. Features fade and one house blends with another, but the life lived in the house will capture the imagination of the buyer which is the first (and best) step toward a sale.

This is a great marketing tool. You can link to it straight from the MLS or from your website to get the information into the hands of buyer’s when they are deciding which listings to visit. After reading My Home Story™ and visiting the house website, your listing will be the buyer’s first stop.

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